Interpretive Planning

You are connected to Wisconsin’s sustainable forests in surprising ways – every day! To help citizens discover and understand this important connection, an interpretive plan is being drafted with topics, themes, and objectives to complement the forestry center. Possible topics and themes include Wisconsin forest history, forestry today, urban forestry, the future of our forests, and how to learn and experience more about this tremendous resource. The interpretive plan will aid in the design of the building, along with exhibits, trails, and programs.

Strategic Planning

Strategic planning is the process of determining the future of an organization and the steps that need to be taken in order to achieve it. The process is both a science and an art, the outcome of which is a common understanding of the organization’s mission.

A strategic planning consultant has been hired to guide establishment of a board of directors and nonprofit organization for this project and guide the new organization through a process to create its mission and vision.

Educational Needs Assessment

This study was conducted on behalf of the Wisconsin Department of Natural Resources Division of Forestry by the UW-Milwaukee Center for Mathematics and Science Education Research with the goal of identifying needs of schools that could be met through education programs and facilities of the proposed center. The study shows that the education community of Southeast Wisconsin welcomes the creation of the forestry education center. A sizable school audience exists, and organizations that provide field trip programs expressed willingness to help the new facility succeed.

Market Niche Analysis

This study is an analysis of the potential Southeastern Wisconsin adult audiences, beyond those that are members of forestry organizations, government units, educational groups, and community organizations, that are likely to partner with the DNR Division of Forestry to plan, build, and manage the facility. This information was particularly valuable in refining what the center should do to attract adults, understanding the business aspects, looking at the need for transportation and other services, and assessing whether the center could compete for a share of the public event space rental market.